Capabilities

I provide strategic leadership across each touchpoint of the customer journey while building the relationships and capabilities that drive growth.

• Brand Strategy

• Digital Strategy

• User Experience Strategy

• Innovation Consulting

• Marketing Strategy

• Creative Planning

• Content Strategy

• Paid Media

• Client Relations

• New Business

• Team Building

• Practice Development

Practice Areas

Brand Strategy

I help brands define their purpose and bring it to life in everything they do from creative to customer experience.

• Positioning

• Vision & Mission

• Brand Architecture

• Identity

• Personality

• Creative Platform

Experience Strategy

From user research and problem definition to product vision and roadmap, I inform, support, and lead the design and development of lovable experiences taking into account their role within the larger brand ecosystem.

• Platform Audit

• Persona Development

• Journey Mapping

• Information Architecture

• Design Direction

• Usability Testing

Business Transformation

I consult organizations on how they can accelerate change by adopting new processes and technologies, and redefining their value proposition.

• Process Innovation

• Data Strategy

• Business Model Design

• Service Design

• Next Generation Experiences

• Innovation Workshops

Omnichannel Marketing

I am expert at developing, activating, and optimizing insight-led, data-driven creative marketing programs that deliver performance and value at every touchpoint of the customer journey across both earned and paid channels.

• Content & Channel Planning

• Social Media Strategy

• Influencer Marketing

• Branded Content

• Paid Media Planning

• Platform & Media Partnerships

• Program Management

• Measurement & Optimization