Approach
Strategy Beyond Silos
My strategic work is driven by a perpetual curiosity to discover truths around people and markets and a focus on human empathy in service of telling compelling stories and solving problems for users.
I believe inclusive collaboration and an openness to process innovation can greatly enhance teamsʼ ability to define and creatively address challenges.
Each engagement can be an opportunity to design a bespoke gameplan that taps into diverse experts across disciplines and takes advantage of the most appropriate data sources, ideation formats, and development methodologies.
I seek to create a sense of mission around projects and foster collaborative relationships with internal teams, clients, and other stakeholders to drive the smart thinking, groundbreaking ideas, stakeholder alignment, and standout executions that unlock growth for people and organizations.
Guiding Principles
Curiosity
Maintain a constant thirst for learning about people, markets, and technology using a range of qualitative and quantitative research tools.
empAthy
Advocate for end-users using human-centered methodologies to frame challenges and design solutions that deliver intuitive and enjoyable experiences.
COLLABORATION
Convene and support diverse internal teams and invite clients, customers, and other stakeholders to collaboratively define and solve problems.
Ambition
Inspire teams by setting a high bar for the differentiated thinking, original ideas, and impactful executions that build creative confidence.
“The creative process is not controlled by a switch you can simply turn on or off; it’s with you all the time.”