About Benjamin
Curious and proactive strategy leader
Iʼm a brand experience strategist who is passionate about discovering insights into human behavior and uncovering opportunities that come out of the evolution of consumer culture, business, and technology.
My practice endeavors to empower brands to engage audiences around their mission and offering by collaboratively developing the strategic intelligence that fuels creativity and informs and inspires the design of compelling human experiences.
I lead and collaborate across strategic silos to help brands define their purpose, imagine new ways to tell stories, and elevate the experience they provide.
When not strategizing, I can be found at at art openings, crate digging for vinyl, or cycling around Brooklyn.
Experience
With over 10 years of experience in strategy and team management, Iʼve developed a versatile skillset that spans the planning, development, and execution of everything from digital platforms to creative assignments, social media campaigns, and enterprise-level transformation.
My experience spans a wide range of categories including drinks, CPG, fashion, travel, education, healthcare, entertainment, and technology.
Iʼve helped brands including Sony and Coca-Cola tap into new approaches to storytelling to maintain relevance with evolving audiences and increase sales.
I have also provided strategic direction for digital experiences and innovative services designed for clients including the Empire State Building and Conagra Brands, and Iʼve helped B2B organizations such as the National Business Group on Health re-invent how they use digital to serve their members.
In addition, I have developed and led the activation of successful partnerships with platforms and media groups including Facebook and Vice.
Recommendations
“Benjamin is a hybrid strategic thinker with a knack for getting to the heart of a business problem. He works with passion and purpose to create strategies that drive meaningful results for clients while bringing a sense of enthusiasm that an entire team can rally behind.”
James McCrae, Head of Strategy, Blue Fountain Media
“I had the pleasure of working with Benjamin on a few efforts specific to Coca-Cola and he illustrated a great understanding of the digital space, specifically how to take existing concepts and make them stronger while staying true to the idea's core.”
Jorge Hernandez, Vice President, Momentum Worldwide
“Benjamin and his team provided Cartier senior management with valuable insights into the millennial consumer as well as great recommendations on social media strategy and influencer marketing.”
Olivier Stip, SVP, Chanel (Former SVP Marketing , Cartier)